Teacher
Course Description
Digital Marketing can be defined as the process of promoting brands or products using the electronic channel & media. It mainly takes place via Internet. Digital Marketing Platforms include mobile phones, digital displays and any other digital medium. As the name suggests, it makes use of the digital technologies. Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Digital Marketing Channels are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks. Digital marketing is facilitated by multiple Digital Marketing channels, As an advertiser one's core objective is to find channels which result in maximum two-way communication and a better overall ROI for the brand.
Course Syllabus
PDigital Marketing training syllabus designed by TechVidya, Noida is completely based on the current industrial requirement of the companies with live project work. We Provide complete digital marketing training in noida from beginner to advanced level.
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Section 1: Basic Digital Marketing
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Section 2: Analysis And Keyword Resarch
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Section 3: Search Engine Optimization
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Section 4: ON Page Optimization
- 1. Domain & Hosting Selection
- 2. Meta Data Optimization
- 3. URL Optimization
- 4. Internal Linking
- 5. 301 Redirection
- 6. 404 Error Pages
- 7. Canonical Implementation
- 8. H1, H2, H3 Tags Optimization
- 9. Image Optimization
- 9. Landing Page Optimization
- 9. No-Follow And Do-Follow
- 9. Creating XML Sitemap
- 9. Robots.txt
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Section 5: Off Page Optimization
- 1. Link Building Tips & Techniques
- 2. Difference Between White Hat And Black Hat SEO
- 3. Alexa Rank, Domain
- 4. Directory Submission
- 5. Social Bookmarking Submission
- 6. Search Engine Submission
- 7. Web 2.0 & Article Submission
- 8. Image Submission
- 9. Video Submission
- 10. Forum Submission
- 11. PPT & PDF Submission
- 12. Classified Submission
- 13. Business Listing
- 14. Blog Commenting
- 15. Citations
- 16. Profile link creations
Section 6: Seo Update And Analysis
Section 7: Local Business And Google Mapping
Section 8: Google Ads Pay Per Click Marketing
- 1. Introduction To Online Advertising And Adwords
- 2. Adwords Account And Campaign Basics
- 3. Adwords Targeting And Placement
- 4. Adwords Bidding And Budgeting
- 5. Adwords Tools
- 6. Opportunities
- 7. Optimizing Performance
- 8. Ads Type
- 8. Bidding Strategies
- 8. Search & Display Network
- 8. Shopping & Video Ads
- 8. Tracking Script
- 8. Remarketing
- 8. Performance Monitoring & Reporting
Section 9: Social Media Optimization (SMO) Social Media Marketing (SME)
- 1. Social Media Optimization
- 2. Introduction To Social Media Networks
- 3. Types Of Social Media Websites
- 4. Social Media Optimization Concepts
- 5. Facebook, LinkedIn
- 6. YouTube, Pinterest
- 7. Hashtags
- 8. Image Optimization
- 8. Facebook Optimization
- 9. Fan Page Vs Profile Vs Group
- 10. Creating Facebook Page For Business
- 11. Increasing Fans And Doing Marketing
- 12. Facebook Analytics
- 13. Facebook Advertising And Its Types In Detail
Section 10: Google Analytics
- 1. Getting Started With Google Analytics
- 2. Navigating Google Analyticsr
- 3. Real-Time Monitoring
- 4. Audience
- 5. Acquisition
- 6. Traffic Sources
- 7. Behavior
- 8. Content
- 8. Visitors
- 8. Live Data
Section 11: Web Master Tools (Search Console)
Section 11: Creating New Simple Website/ Project /Interview Prepration
About Instructor
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Course Features
- Lectures 40
- Video 200
- Duration 30 Hours
- Language English
- Students 500
- Captions Yes
- Assessments Yes
- Skill level All level
$149Enroll